Android Apple in European market

Android and Apple has managed to overtake the European market for smartphones  Android and Apple has managed

Of all the platforms 'smartphone' that compete in the market is one that has experienced faster growth.

Android market share increased from 6 to 22.3 points percentage.

Symbian still leads the ranking.

As has happened in the U.S., the battle to compete Android and Apple begins to tilt in the European market also in favor of the former. At least so says a study by ComScore MobiLens , which indicates that the penetration of the platform Android and Apple beats.

Report data show that experienced in 2011 Android fastest growth among all smartphone operating systems, increased its market share from 6 to 22.3 points percentage.

" Network operators, publishers and advertisers looking to effectively reach the European public mobile telephony, should pay close attention to the ongoing growth of Android in the area, since you probably will have big implications for mobile media landscape " argued Europe's vice president of comScore Mobile, Jeremy Copp.

In July 2011, 19.7 million users of smartphone in the five countries Android terminals used, obtaining the highest number in the UK (6.3 million), followed by France (4.5 million) and Germany (4 million). In these areas, HTC owns most of the Android market with 34.6 per cent to below Samsung with 31.7 percent.

Still second fiddle

However, Android has not yet managed to captain the European market platforms smartphone , which occupies a worthy second place. As the report says that Nokia still holds the top spot in the ranking, although the rate of increase of use of Android could threaten their leadership in the not too distant future.

Spain is the second EU country with the highest percentage of users 'smartphone' MobiLens ComScore also reveals some figures on the penetration of smart phones in European countries: according to the company, in the quarter ended in July 2011, 88, 4 million users in the EU reported using smartphones, ie a 44 percent increase over the previous year. As for countries, Spain is the second highest percentage of users , with a share of 43.2 per cent to top the UK.

With respect to consumption behaviors of users, the findings indicate that owners use especially its smartphone to send text messages (82.5%), manage applications (25.3%), use a search engine (26.2%) and play and listen to music, both activities with a 24.6% usage.

The activity carried out under smartphone users in European countries is access news (12%), followed by access to social networks and blogs (15.3%).